Lately there has been a lot of buzz and questions about SSL and who needs one. The short answer is everyone but it wasn’t always this way. We know that you, like most of our client’s, are probably a small business owner outside the technology industry who is just trying to figure out how to keep your business on the top of the rankings. This article is written for you! It is not a technical explanation of SSL but rather a simplified version of all the info you need to know to make the best decision for your company.
What is SSL?
SSL stands for Secure Sockets Layer and is the security protocol that allows for encrypted data to be transferred between the server and browser securely. Encrypted data is a must when collecting personal information like credit cards, addresses, and phone numbers. This is also the protocol that allows the green lock to show up on your site. Most people look for this lock before putting their information into a form.
Who needs a SSL?
In the past the answer to this questions was always anyone who stores personal information. This includes eCommerce sites, medical sites, and more.
Now a day the answer to this question is everyone. Why you ask? Google! In an never ending attempt by Google to make the internet safe, they announced that It will start making HTTPS (SSL secure sites) a ranking factor. What this means is that if your site is not secure (whether you store data or not) Google may rank sites that are secure higher then yours. Of course Google mentioned that this is all “over time” and that they “may decide to strengthen it” so why not get ahead of the security trend.
Right now the “Not Secure” label shows up like below but in the future Chrome has plans to make it way more apparent when someone visits a non secures site. Viewers will likely think that the site has been compromised and is not safe, leading many to opt out of your site all together.
What disadvantage do I have by not having a SSL?
- Google will penalize you in your organic search rankings.
- All browsers including Google Chrome will specify that your site is not secure.
- People are now looking for the green lock, in which your site will not have. This will make viewers think that your site is not safe.
- Forms will say they are not secure even if your site is not storing the data submitted.
In Conclusion …
Adding a SSL to your site is probably one of the easiest ways to make sure you are compliant with Google’s rules. Your web company should be able to do it with a yearly fee and some one time installation cost. Contact Us Today to get a quote on adding SSL to your site!